Jonathan N Hughes
  • SIX INTROS TO ME
    • What I love the most...
    • MC-ing 'Being The Change' @ Bloomsbury (2 min video)
    • ME & MY WORK
    • A PLACE WHERE BREAKTHROUGHS HAPPEN
    • MAKING THE INVISIBLE VISIBLE
    • SERVICES & CONTACT DETAILS
  • FOLIO FINDER
    • Find what you want nice & fast
    • ELEVEN RHYMES (Folio Intro)
  • A-Z SHOWCASE (FOLIO 1)
    • Abbey National
    • Accenture
    • Bike The Earth
    • BUPA Wellness
    • Dana's Fields
    • Display Architecture
    • Irving Allan (Print)
    • James Bond flashmob - Utrecht 2012
    • Laura Ashley - press ad
    • Marion Institute (See)
    • McDonalds - 25UK
    • MIRKA
    • Ocean Tailors
    • Perschmann/Hoffmann
    • SQL Solutions
    • Sunday Times
    • TCCT (The Churches Conservation Trust)
    • VICTERI
    • Zebedee Creations E-Newsletter
  • A-Z WAREHOUSE (FOLIO 2)
    • BAIG (Launch Ad 1)
    • BAIG (Launch Ad 2)
    • Center for Social Innovation
    • Citibank
    • Drip Couture
    • FEELINGS (Book cover)
    • Irving Allan (Exhibition)
    • James Bond aerobics (Chicago) (2 min video)
    • Marion Institute (Connect)
    • Mmmarvellous
    • Nelson Hurst & Marsh
    • OPIS
    • St John's School (An Invitation)
    • Sailing Climate School Samso
    • SecureWais
    • Speechstorm
    • Student Voice
    • SUB-IT
    • Swansea Futures
    • TVBOB (The Very Best Of British)
    • VICTERI
  • GOLDEN OLDIES (A-Z)
    • Berlitz visual 1 - Rail tracks
    • Berlitz visual 2 - Parlay Bong
    • Windmill TV ad concept
  • Contact
Bike The Earth
2012
Branding, Web Design, Writing
Brand naming, launch, story & website
  • Bike The Earth

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  • BAIG (Launch Ad 1)
    One of two press ads to launch the newly-created British Aviation Insurance Group. (Now Global Aerospace.) This ad appeared in the Travel Trade Gazette.
    Advertising, Copywriting, Creative Direction
    2012
  • BAIG (Launch Ad 2)
    One of a series of launch ads for BAIG. This ad appeared in the insurance press.
    Advertising, Branding, Copywriting
    2012
  • Center for Social Innovation
    Renaming IHAT via remote group brainstorming process
    Branding, Writing
    2012
  • Citibank
    This press ad for Citibank was my first taste of recruitment advertising. Happily, it did the job.
    Advertising, Copywriting, Writing
    2012
  • Drip Couture
    Exhibition design and branding launch work for Drip Couture - a unique and original patented solution... also seen as a branding revolution
    Copywriting, Creative Direction, Exhibition Design
    2012
  • FEELINGS (Book cover)
    I created the text for the back cover of Vivian Dittmar's book. Most of the key ideas were already in place, and articulated. It was about rearranging them to create a more powerful flow.
    Copywriting, Print Design, Writing
    2012
  • Irving Allan (Exhibition)
    At Olympia, at the 2011 HRD event, a Change Angel with 4 foot wings set the theme for the client's Exhibition Stand & Presentation.
    Copywriting, Creative Direction, Exhibition Design
    2012
  • James Bond aerobics (Chicago) (2 min video)
    At the world's largest gathering of improvisers - first in Chicago (2008), then in Amsterdam (2010) - I was called on to deliver my James Bond aerobics
    Animation, Interaction Design, Performing Arts
    2012
  • Marion Institute (Connect)
    Marion Institute - Website - 'Connect'
    Branding, Copywriting, Web Design
    2012
  • Mmmarvellous
    Using a Van-side to brand and promote a unique cleaning organisation
    Advertising, Branding, Copywriting
    2012
  • Nelson Hurst & Marsh
    A mailing, created as a poster, sent out in a cardboard tube to architects (so they wouldn't throw it away!).
    Branding, Copywriting, Creative Direction
    2012
  • OPIS
    We used the Christmas video to thank OPIS's clients for their vote of confidence - and to showcase a string of landmark achievements and breakthroughs. (OPIS - Oil Pricing Information Service)
    Animation, Creative Direction, Storyboarding
    2012
  • St John's School (An Invitation)
    A print piece for St John's School, Leatherhead that helped to triple attendance to a critical Open Day.
    Branding, Copywriting, Print Design
    2012
  • Sailing Climate School Samso
    Aboard Sweden's largest Tall Ship, we delivered a 'Be The Change' symposium - the centrepiece of a four-day voyage from Donso to Samso
    Entrepreneurship, Film, Interaction Design
    2012
  • SecureWais
    Rebranding and website for SecureWais
    Copywriting, Creative Direction, Web Design
    2012
  • Speechstorm
    Through a series of sessions with the management team, I unearthed the Speechstorm story - revealing the power of their name, how that could shape the brand, and also the key trigger proposition.
    Branding, Creative Direction
    2012
  • Student Voice
    Rebranding for Student Voice (formerly ESSA). Co-creation of logo and strapline.
    Branding, Copywriting, Creative Direction
    2012
  • SUB-IT
    A leaflet to brand Sub-it, and direct traffic to their stand at an upcoming event.
    Advertising, Copywriting, Print Design
    2012
  • Swansea Futures
    Creating a strapline for the rebranding of Swansea, and also headlines and copy for specific ads.
    Advertising, Branding, Copywriting
    2012
  • TVBOB (The Very Best Of British)
    Just what IS it that Brits do best? Humour? Engineering? Scones? I provided the flier text for this unique visual celebration.
    Copywriting
    2012
  • VICTERI
    Rebranding, Logo design & postcard campaign for VICTERI
    Branding, Copywriting, Creative Direction
    2012
All works © Jonathan Hughes 2012.
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